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A. GEERI PAI - Gold and Diamonds

Project

Establish the rebranded AGP Gold & Diamonds to Kochi’s No.1 Jewellers.

Challenge

AGP Gold & Diamonds has its unique collection of traditional as well as contemporary designs in Gold, Diamond and Silver. Its also frequently visited by customers for its vast collection of Navratnas and birth stones. Customers connect AGP Jewellers with the same brand. But both are different.

Results

We introduced campaigns like Epic, Attitude where Epic brought home the year’s Pepper Awards. In 2018, we raised the bar with the first ever cross-branding campaign in Kerala collaborating with AGP and the well-known celebrity ensemble Pranaah. The result was massive both in terms of marketing and sales.

Deliverables

Strategic Planning and Implementation, Marketing, Advertising, Designs, Vehicle Branding, OOH