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NIRAPARA - The Incredible Recipes

Project

Bringing Nirapara to the top of the list among FMCG

Challenge

Nirapara is positioned in a category with many strong competitors like Eastern, Kitchen Treasures, Double Horse, Grandma’s,  Saras, Melam to mention a few. We did a campaign with Mohanlal as the brand ambassador which brought home huge popularity and sales hike for the brand.

Results

New products with different variants were introduced. No other brands have these many variants for a single product.

Deliverables

Marketing Ideas, Package Designs, Collaterals, Advertisements