Services

BRAND CONSULTING

Brand activation

Brand activation is a campaign method that seeks consumer action so as to form long term emotional attachments. It brings brands to life through interactions and experiences with consumers. It can also be identified as an art that enhances action in consumers.

Brand management

It is all about managing the brand to be consumer’s delight focusing more on the aspects like cost, customer satisfaction, in-store presentation, and competition. Though it is part of marketing, it is focused directly on the brand, resulting in sales hike of all the associated products of that brand.

Brand performance

Brand performance is associated with how well the brand has performed in the market. The performance is measured with the degree of profitability and desirability of brand. If the brand has got remarkable growth in sales along with lower production cost, the brand is said to be profitable and highly performing.

Brand value

Brand value in simple terms is how much one brand is chosen over its competitors. If people choose one particular brand beyond all the unfavourable factors that shows it’s increased value in the market. The more the consumers value the memories and experiences with one brand over the others, the position of that brand in the value list will be at the top level.

MARKETING

An accountable strategy

An Accountable Strategy is all about building actionable customer acquisition and loyalty strategies that help in proper market segmentation customer assessment. It is an assisted action through marketing strategy implementation manuals.

Inspired Execution

Inspired Execution involves value propositions and pricing strategies done through integrated marketing channels and key customer plans. It helps creating unique brand experiences.

Disciplined spend of marketing budget

Disciplined Spend of marketing budget increases return on marketing investment by measuring and reallocating marketing mix and builds marketing skills and capabilities through thoughtful organization development.

COMMUNICATION

Our design team is inspired by strategic approaches to solving our clients business problems. Our strategic design services include Logo and Visual system design, Retail environments as well as branded environments.

ANALYTICS

Sales Analytics

Thorough analytics of the sales from price to sales from price to sales force and channel strategies.

Marketing Analytics

Analytics right from the marketing mix to portfolio optimization and marketing stimulators.

Customer Analytics

A complete analytics of customer behaviour to make key business decisions and build a strong customer relationship through market segmentation.