It’s time to bury the fish.

We’ve been rocking this walking Fish since 2016—nine whole years of swimming through the wild seas of branding, marketing, and “wait, why is your logo a fish with legs?” conversations. Yep, that walking fish (officially Darwin’s Fish, thank you very much) became our mascot, our vibe, and our way of saying, “Hey, we’re all about evolution, baby.”

Charles Darwin sketched it to explain transformation, and we borrowed it to represent our own journey of growth and change.

So, who are we? Well, we started as a brand audit firm, then morphed into a marketing solutions provider, and now? We’re the Sherlock Holmes of brand management. While other agencies (and let’s be real, some clients too) think the answer to every brand-related problem is a snazzy “creative,” we’re over here like, “Nah, the solution itself has to be creative.” That’s our secret sauce. That’s what makes us the weird, wonderful, and crew we are.

So, who are we now? Drumroll, please… We’re a PSG Consulting Company (Profitability, Sustenance, and Growth) rocking the RAAS Model (Result as a Service!). Fancy, right?

But really, it’s just our way of saying we dig deep, think smart, and make stuff happen. We’ve evolved, adapted, and transformed, just like our finned friend.

Burying the fish isn’t about forgetting the past; it’s about celebrating how far we’ve swum. That fish was our spirit animal, our reminder to keep evolving, and our way of saying, “Change is the only constant.” But now? It’s time to shed the scales and step into the next chapter. The fish may be gone, but its legacy lives on in our DNA. Here’s to the next evolution—let’s make it a splash