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Ahamed Shine
Founder, BBP India I Principal Consultant – Strategy & Innovation
Ahamed Shine is a strategy-first brand architect and innovation consultant with nearly two decades of experience helping organizations across India, the Middle East, and Southeast Asia navigate the complexities of modern business. As the founder of BBP India, a future-focused business and brand consultancy, he partners with leaders to unlock growth, relevance, and profitability through deep market insights, bold creativity, and practical transformation.
At the intersection of brand strategy, business innovation, and human behavior, Ahamed has led landmark projects across retail, healthcare, tech, media, and education sectors. He is best known for simplifying complexity, building scalable systems, and reimagining legacy businesses for the AI age. His approach is rooted in BBP’s philosophy: outcomes over outputs, relevance over routine, and transactional velocity over traditional sales.
A trusted advisor to founders, CXOs, and policymakers, Ahamed brings clarity to chaos and momentum to stalled visions — turning strategy into action and ambition into traction.
- At a strategic inflection point, No creative will solve your problem — because the solution itself must be a creative shift.
Dr. Sabira Nalakath
Co-founder, BBP | Principal Consultant- HR & Strategic Audits
Data-driven. People-first. Insight-led.
Dr. Sabira Nalakath, widely known as Sabi, is the analytical and cultural backbone of BBP. A seasoned researcher with a PhD in Management and an MPhil in Business Economics, she has led and collaborated on numerous national and international research projects across sectors. Her expertise lies in translating complex data into actionable insights that drive brand, business, and people strategies.
At BBP, Sabi heads Research, HR, and Strategic Audits — ensuring that every solution is rooted in evidence, every system is people-first, and every process is future-fit. She plays a pivotal role in shaping BBP’s internal culture and performance frameworks, making sure the talent that builds brands is equally nurtured and empowered.
Sabi doesn’t just bring structure to chaos — she brings purpose to every pattern, and people to the center of every plan.
- The future belongs to those who can decode data, understand people, and connect the two with purpose.
