Story · D2C Consumer
How a D2C wellness brand turned a collapsing cohort into a compounding one.
Diagnosed retention as a positioning problem, not a discount problem. Rebuilt the post-purchase experience.
- Engagement
- Growth · Experience
- Duration
- 10 months
- Score change
- 41 → 69
- Lead consultant
- Dr. Sabira Nalakath
The diagnostic
Full case narrative published with the case edit.
The decision
Full case narrative published with the case edit.
The deployment
Full case narrative published with the case edit.
The result
Brand OS™ Score
4169
Score moved from 41 to 69.Full case narrative published with the case edit.
What we learned
Full case narrative published with the case edit.
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