Story · Education
How an edtech brand pivoted positioning without losing its founding cohort.
Repositioned from skill-as-a-service to outcome-as-a-service. Held existing learners. Opened the next category.
- Engagement
- Brand · Marketing
- Duration
- 9 months
- Score change
- 45 → 74
- Lead consultant
- Ahamed Shine
The diagnostic
Full case narrative published with the case edit.
The decision
Full case narrative published with the case edit.
The deployment
Full case narrative published with the case edit.
The result
Brand OS™ Score
4574
Score moved from 45 to 74.Full case narrative published with the case edit.
What we learned
Full case narrative published with the case edit.
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