Story · Family Business
How a third-generation textiles family rebuilt a portfolio that had grown into itself.
Architected master, sub, and ingredient brands so each could grow without cannibalising the others.
- Engagement
- Brand
- Duration
- 12 months
- Score change
- 49 → 73
- Lead consultant
- Ahamed Shine
The diagnostic
Full case narrative published with the case edit.
The decision
Full case narrative published with the case edit.
The deployment
Full case narrative published with the case edit.
The result
Brand OS™ Score
4973
Score moved from 49 to 73.Full case narrative published with the case edit.
What we learned
Full case narrative published with the case edit.
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