Story · Jewellery
How a 56-year-old jewellery brand became the most-considered name in Kerala.
Modernised the brand for a new generation of consumers without breaking the equity that took five decades to build.
- Engagement
- Brand · Experience
- Duration
- 14 months
- Score change
- 47 → 78
- Lead consultant
- Ahamed Shine
The diagnostic
Full case narrative published with the case edit.
The decision
Full case narrative published with the case edit.
The deployment
Full case narrative published with the case edit.
The result
Brand OS™ Score
4778
Score moved from 47 to 78.Full case narrative published with the case edit.
What we learned
Full case narrative published with the case edit.
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