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How Vital is Digital Brand Development in Todays world
Branding in the digital age is vital when we consider the changing online environment and user behavioral pattern. Brands have very less control over digital media and customer reviews play a pivotal role on purchase decisions.
It is also important to convert a one-time visitor to a loyal customer and ultimately make them land to the point of purchase. While you bring a customer to brand loyalty, focus should also be given to social engagement and customer services.
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