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2019 looks at branding in two contrast paths- forward and nostalgic so that it’s more relatable to the customers. Consumers use these trends as signals to determine which side your company falls into.
Increasing brand loyalty with creative customer experience is another key factor in brand promotion. To create customer loyalty, you need to provide an exceptional customer experience. This goes beyond giving perks or gifts. It has to be something that differentiates you from your competitors. By the year 2020, customer experience is expected to overtake product and price as a differentiator.